New Beginnings Counseling Center, LLC is a behavioral health practice serving Madison and surrounding Wisconsin communities. Founded in 2017 by Frederick Harris, the agency was created in response to a lack of diverse behavioral health providers. The center strives to offer a healing environment that honors intersectional identities through a warm, direct, and client‑centered approach.
New Beginnings Counseling Center offers a wide spectrum of clinical services: individual, couples, and family counseling, life coaching,
group therapy, trauma and PTSD care, LGBTQ‑affirming therapy, substance use and
dual diagnosis treatment, grief counseling, and assistance for sexual identity issues. They also support veterans, EAP clients, and offer telehealth options. Their services are specifically centered on providing culturally‑specific care for underrepresented groups such as BIPOC and LGBTQIA+ individuals.
New Beginnings Counseling Center accepts many insurance plans, including BlueCross BlueShield, United Healthcare, Molina, and
Medicaid, and offers sliding-scale fees. The center is easily accessible from the Beltline Highway in Madison, and is open Monday through Friday from 9 AM to 6 PM.
Evidence-Based Context: According to SAMHSA's National Survey on Drug Use and Health (2023), approximately 48.7 million Americans aged 12 or older had a substance use disorder in the past year. The National Institute on Drug Abuse (NIDA) emphasizes that treatment programs combining behavioral therapy with medication-assisted approaches show the highest rates of sustained recovery. Facilities like New Beginnings Counseling Center provide structured pathways to evidence-based care.
Sources: SAMHSA NSDUH 2023, NIDA Principles of Drug Addiction Treatment (4th Ed.)